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UPDATED: BlogHer Business: Ask the Experts, including financial wizard Regina Lian

UPDATED: Intuit brought two handy hand-outs with them to their Ask the Experts segment, and they have graciously agreed to share them with the entire BlogHer community now that the conference is over. While these are focused on small business owners, I actually think many bloggers qualify as small business owners. If you consider your blog a platform to promote your ideas, skills or expertise, the you're a blogging business owner. If you're making money...whether with, from or because of your blog, then you're a blogging business owner.

So, here are the two handouts:

Word of Mouth Marketing for Small Business Owners

Intuit Survey of Small Business Owner Attitudes on getting through this economic phase

END UPDATE

This year at BlogHer Business we're bringing back a very popular segment at least year's conference: Ask the Experts.

Imagine sitting down with an expert in their field, who is there solely to give you personalized advice on your burning questions...at no charge. Now, imagine a dozen of them, each focused on some different area of your business and blogging life that keeps you up at night.

You'd be like a kid in a candy store, right? OK, maybe a very geeky kid, and maybe it's more Fry's than a candy store, but it would be pretty cool.

So, you can expect a full list of experts soon, but for now I'll focus on one: Regina Lian.

Regina is a former senior finance administrator, with twenty-five years of finance and management expertise at corporate giants like Fox Video, Starbucks Coffee and Avon Products, who now focuses on helping small businesses grow.

For ten years Regina has run Financial Comfort® Inc., providing a wide range of business services, from bookkeeping to high-level financial management. Regina is dedicated to promoting financial literacy, so Financial Comfort expanded by creating a state-of-the-art finance and technology learning center in New York City.

Regina specializes in taking only 10 minutes to change your business life. Whether it's tax-related, investment-related, accounting-related...bring her your most burning question about how you could improve your business, and she will get right to the good stuff.

Ask the Experts is exclusively available to BlogHer Business attndees between 4-6PM on Thursday April 3rd. There will be three rooms of experts, including Regina. To grab your ten minutes with Regina, sign up here. There's only about a dozen open slots, and more than ten times that many attendees, so sign up, even if you can't yet decide which question is really #1.

Regina Lian's appearance in the Business Solutions Ask the Experts Room is sponsored by BlogHer Business Gold Sponsor, Intuit.

Sunday, June 1, 2008

Earth Day Every Day: Raising Eco-Conscious Kids

It is endlessly fascinating to me that the same children who will dig a salad dressing bottle out of the trash and scold me for forgetting to recycle it are often unable to turn off the light in a room when they're done. I mean, I would never have guessed these qualities to coexist in a reasonably bright child, but I am here to tell you that it's not only possible, it's pervasive.

Where we live in Georgia, the drought has been a huge topic of concern for the past year (maybe longer, but we've only been here a year). It's in the newspaper, it's on the television, and they talk about it at school. My children come home and ask me if I've considered getting a rain barrel. (I have.) They ask if I'm aware of the latest county water restrictions. (I am.) And then they get into the shower at night and see something shiny and when I knock on the door 10 minutes later to ask why they're not out yet, a sheepish voice calls out, "I haven't actually gotten clean yet."

Ah, kids. They're so ready and willing to take up the gauntlet for any cause, but they're still, after all, kids. Sometimes their ability to connect the dots leaves a little to be desired.

With Earth Day approaching (April 22nd -- mark your calendar!), many parents are wondering how to get their kids on the environmentally-conscious bandwagon. The truth is that most children are already much more aware of the fragility of our earth than most adults are. They're quick to remember that you shouldn't pick flowers along the hiking trail or that magazines go in the recycle bin... but they can't seem to remember to close the door behind them when the heat or air conditioning is running.

So how do we raise truly eco-conscious kids? How do we bridge the gap between Big Ideas and Everyday Green?

The answer is both obvious and annoying: It starts with hugging some trees, and ends with a whole lot of patience.

Okay, I'm joking about hugging trees. But this part is not a joke: Today's kids spend more time inside than their predecessors, and the more time they spend inside, the harder it is for them to connect with the world beyond four walls. Want a good reason or four to get your kids outside? For your consideration:

Quite simply, kids who spend all their time indoors don't have much of a connection with the natural world, so the awareness that nature needs to be protected won't come as easily. But this is possibly the most difficult opportunity for many parents to give their children. In this day and age, most parents believe that allowing children to explore nature unsupervised presents an inherent danger. Statistically, though, parents' worst nightmares for their children are very unlikely to come true.

According to security expert Gavin de Becker, children are significantly more likely to die of a heart attack than to be abducted by a stranger. Therefore, letting the kids play outside is not only statistically safe, it will also benefit their health and give them a healthy reverence for nature in the process. Studies have shown that children who spend more time outdoors have lower rates of ADHD, better school performance, and less depression.

A kid who spends her afternoons digging around in the backyard is going to have an easier time understanding why deforestation is a bad thing. (And that's aside from all the health benefits of outdoor play.) And not surprisingly, a kid whose parents also spend time outside is more likely to value the great outdoors, too. Don't just boot them out to play -- join them!

Talk to your kids about the choices you make, too. You can't expect a toddler to understand why you might not want to buy strawberries in January, but even very young children can appreciate the difference between local fruit purchased in-season and something that was flown halfway around the world to get to you, and why that might be something you should be concerned about.

Making a habit of explaining yourself to your children serves a dual purpose: First, it holds you accountable for your own choices (oh, the humanity of little external consciences!), and second, it teaches your kids what you hold important and why. If you find yourself explaining that you couldn't be bothered to seek out the more earth-friendly products or that you don't have time to think about these things, well, maybe those hopeful little faces will inspire you to change your ways....

As for the lights left on and the too-long showers? They're not necessarily failures, they're just evidence of kids still being kids. They're learning opportunities, too. Look to creative solutions if these little mindless bits of wasteful behavior persist -- tax them for lights left on, either in money or (our favorite currency 'round here) chores, for example. While my children speak cold, hard cash fluently, I tired of charging them over the lights issue, and was looking for a way to connect it back to the concept of taking care of the earth, so now leaving the lights on may result in you owing me twenty minutes of weeding.

Above all, remember that it's a process. If it sounds overwhelming, start out with the Earth Day Kids' Page and brainstorm with your kids about how you can make small but important changes as a family. You may be surprised to discover that it's easier than you think to be more mindful of our earth's resources.

(Well, except for the shower thing. You're probably just going to have to buy a shower timer. Sorry.)

BlogHer Contributing Editor Mir also blogs at Woulda Coulda Shoulda and Want Not.

Confusing green cosmetic certifications, organic standards, and you

The FDA still hasn't stepped up to make sure chemicals used in our personal care products are safe -- but yet another new independent "certification system" seems to pop up every day. How's an enviro girl to navigate through them all?

An optimist might hope these systems could fill the void the FDA's left. After all, many of these new certifications claim high organic requirements! First, there's the Organic And Sustainable Industry Standards (OASIS), self-dubbed the first organic standard for the U.S. beauty and personal-care market, which requires 85% organic content. Then there's Ecocert, the current prevailing European standard and certification, which requires a minimum of 10% organic content for all products and 100% organic content for products with organic in the label. Doesn't 85-100% sound pretty high?

Unfortunately, getting to a seemingly-high percentage doesn't actually mean a high standard -- because water content can be counted in this percentage. For some EcoCert products, "up to 80% of the organic content is just regular tap water," according to Organic Consumers Association.

Besides, the fact that 85% of a product is organic doesn't mean that that last 15% is safe -- and really, it's these smaller percentages that contain all the gross stuff in conventional as well as some of these "certified" products. Would you eat a dessert that's 85% organic fruit and 15% mercury? Didn't think so....

Organic Consumers Association has already pointed out that both OASIS and EcoCert allow questionable ingredients to be used in their products.. OASIS, for example, will certify products that include synthetic petrochemical preservatives like Phenoxyethanol. EcoCert, for its part, will give its certification to products containing petrochemicals such as Cocamdiopropyl Betaine. Worse, some EcoCert certified products with organic in the name actually aren't actually 100% organic, because EcoCert bends its own rules.

That said -- sometimes, OCA's warnings are rather alarmist. For example, some of the ingredients that the OCA warns about actually aren't really dangerous, according to Environmental Working Group's database Skin Deep. The fact that an ingredient isn't (or can't be) certified organic doesn't automatically mean that the stuff is poison!

OCA's more concerned with consumer confusion surrounding the word "organic," than with whether or not the products are actually safe for your use. Thus the OCA will sometimes yell and scream about how a product with "organic" in its name includes a non-organic ingredient, and make the product sound really bad -- when the product is actually quite safe (though not organic). I can see OCA's point about consumer confusion surrounding the organic label-- and the reason behind why they're taking the tactics that they do -- but their actions also sometimes create additional confusion on the part of the consumer who might then "give up" trying to find good products and go back to using unhealthy, chemicalized stuff.

Healthy personal care products really do make a difference; all sorts of skin and health problems you've learned to live with may simply be caused by your less-than-green shampoo or makeup. Kelly Leahy at Green Daily report that her two-year-old had a patch of cradle cap on the crown of her head that wouldn't disappear -- and then her five-month-old developed the same. So she ditched the dandruff shampoo brought on the eco-friendly Dr. Bronner's Baby Mild: "only days after switching shampoos, the cradle cap is disappearing from both heads."

My advice: If you must have 100% organic certified products, then stick to the stuff that has the USDA organic seal. Otherwise, the certification systems might help steer you in a better direction if you're in a pinch, but if you can, plug in the product you're buying into EWG's Skin Deep cosmetic safety database to see if the ingredients in it are safe. One word of caution: Double check to make sure the ingredient lists on the product label and EWG's review match up to make sure you're getting the correct safety rating. Yes, the research effort is a bit of a pain, but once you find a safe product you like, you can just stick to it for years to come --
____
BlogHer Contributing Editor Siel also blogs for the Los Angeles Times at Emerald City, and at greenLAgirl.com.

Sometimes "natural beauty" is an oxymoron; or, How to know if your cosmetics are safe

When it comes to makeup, I am equal parts minimalist and junkie; I want the appearance of perfect skin, every day, with as little effort and as few products as possible. I am also torn between wanting to use only cosmetics that are healthy and safe and really really wanting my mascara to last all day without flaking or smudging.

I spend a lot of time researching cosmetics, because once I have brought something home and opened it up and put it on my face, I am often stuck with it (although more and more big box stores, like Sephora and CVS, are expanding their return policies to include makeup that has been opened and used, which is helpful unless you shop at smaller boutiques, as I do). But most of my reading and testing is about color and longevity, not about ingredients.

What I have learned recently is that I should be spending a lot more time reading about those ingredients.

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